We are committed to integrating sustainability throughout our operations and value chain. This strategic
outlook is based on the 'triple bottom line' of economic, environmental and social performance, which is
reported annually through the Group Integrated Annual Report. Our Group has understood the importance of
identifying and engaging with all relevant stakeholders, further supported through adherence to the
Global Reporting Initiative (GRI Standards) framework. Our Group's CSR arm, John Keells Foundation
(JKF), seeks to meaningfully enrich the lives of the communities of which we are an integral part,
through our CSR vision of Empowering the nation for Tomorrow. JKF carries out medium – long term
strategic and sustainable projects within six focus areas (Education, Health, Environment, Livelihood
Development, Art & Culture and Disaster Relief), aligned to United Nations Global Compact and
Sustainable Development Goals, reiterating our commitment towards global benchmarks for corporate
responsibility and sustainable development.
The Plasticcycle Social Entrepreneurship project is aimed at reducing plastic pollution, through encouraging reduction in the use of single-use plastics, supporting responsible disposal and promoting recycling initiatives.